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[Industry Research Report] Rapid Growth of the Variable Data Printing Market

By 2030, the global variable data printing market will triple, amid advanced printing technologies and innovations.

The current global variable data printing (VDP) market is approximately $10.5 billion and is expected to grow rapidly to about $31.2 billion by 2030. This indicates a CAGR of 12.9% from 2022 to 2030. Variable data printing is a dynamic form of digital and on-demand printing that allows for the modification of printed elements such as text, graphics, and images, enabling mass customization. The main driving factors for market growth are the increasing demand in the food, beverage, and pharmaceutical industries, along with the rise of innovative global printing technologies and efficient production processes. The emergence of new methodologies, the spread of digital literacy, and the increase in applications from developing countries also drive market growth. Furthermore, the rise of barcode and QR code labeling across the industry creates attractive opportunities. However, the high cost of printing systems and a lack of R&D funding pose challenges to market expansion.

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